Head of SEO · Serpify
Lydia Fox
Offpage SEO & Commercial Search Strategy
I lead offpage SEO at Serpify, building link profiles and authority strategies grounded in EEAT — where every link earned connects to real commercial outcomes, not just rankings.
About me
Commercial SEO with an offpage specialism
UK-based. Agency-side at Serpify.
Not available for freelance work.
I'm Lydia Fox, Head of SEO at Serpify — a link building agency where I lead offpage strategy across a diverse client portfolio spanning competitive commercial verticals.
My work is grounded in commercial thinking. Rankings only matter in the context of revenue, so everything I build is tied to business goals, conversion intent, and bottom-line impact. I work closely with clients to ensure their link profiles target the pages that actually drive pipeline.
I place a high focus on EEAT. For me it isn't just a content framework — it runs through every link I earn, every source I target, and every brand signal I build. Done right, offpage SEO is EEAT in action.
Expertise
Where I specialise
A commercially focused offpage SEO practice — every specialism ties back to measurable business outcomes.
Speaking
Industry panels & events
I'm an active voice in the SEO community with experience on industry panels covering offpage strategy, the commercial case for link building, and earning authority in competitive niches.
I'm open to speaking opportunities — whether that's conference panels, podcast appearances, or industry roundtables. If you want a commercially-minded, EEAT-focused perspective on offpage SEO, I'd love to hear from you.
Community
Where you'll find me
I'm an active member of several industry communities — connecting with fellow SEOs, sharing knowledge, and staying at the cutting edge of the field.
Contact
Let's connect
I'm not currently available for freelance or consulting work — but I'm always happy to connect, whether that's about speaking opportunities, industry conversations, or just talking SEO.